News Category: Partnership signings

In a significant step towards global expansion, AlArabia Outdoor Advertising signs a Memorandum of Understanding (MoU) with the media vertical of Multiply Group PJSC (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. This collaboration also focuses on exploring joint acquisition opportunities and investments in OOH advertising with an emphasis on expansion beyond the MENA regions.

The MoU includes a key provision for exploring joint investments in advertising technology and artificial intelligence within the OOH sector as it aligns with the industry’s ongoing transformation and emphasizes the development of advanced advertising platforms, including Supply-Side Platforms (SSP), these technologies will enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising. Commenting on the partnership, Mohamed Alkhereiji, the CEO of AlArabia Outdoor Advertising stated: “Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centered on identifying and capitalizing on new growth opportunities in international markets.”

Alkhereiji added, “We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.”

Samia Bouazza, Group CEO and Managing Director of Multiply Group, said: “This partnership with AlArabia is part of Multiply Group’s global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.”

This move reflects the ambitious global expansion vision shared by both Multiply Group and AlArabia, through the creation of a joint venture focused on capturing growth opportunities in out-of-home advertising and adtech beyond the MENA region. The collaboration represents a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale. This MoU marks a new chapter in international collaboration as both companies work together to pioneer cutting-edge advertising technology solutions. This strategic alliance positions them at the forefront of the industry, ensuring they remain competitive amid rapid advancements in the sector. The partnership will also drive business expansion, deliver innovative advertising solutions to global markets, and open new investment avenues while fostering industry sustainability.

About AlArabia Outdoor Advertising
AlArabia Outdoor Advertising was established in Riyadh, Saudi Arabia, on March 3, 1983, as a limited liability company specializing in outdoor advertising. It was later listed on the Saudi Stock Exchange (Tadawul) on November 15, 2021, becoming a publicly traded entity with a capital of SAR 500 million. Over the past four decades, the company has led the OOH industry in Saudi Arabia, securing the largest market share across multiple cities. With investments in Cairo, Alamein, and Dubai, Al Arabia Outdoor Advertising continues its expansion, modernizing its offerings and operating the largest digital advertising network in the Middle East.

ABOUT MULTIPLY GROUP
Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses.
Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term:
• Multiply: The investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments
provide long-term recurring income, through which bolt-on acquisitions are made.
• Multiply+: The Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets

AlArabia for Outdoor Advertising and the General Authority for Roads have signed a revenue-sharing agreement for advertising opportunities on intercity roads in Saudi Arabia. The agreement, which spans 10 years, aims to enhance spending efficiency and stimulate investment. It also seeks to improve the quality and effectiveness of outdoor advertising on roads connecting cities across the Kingdom.

Additionally, the initiative aims to enhance user experience by fostering local content development in the road sector and increasing brand-consumer engagement through unique advertising spaces. These spaces will contribute to the aesthetic enhancement of urban landscapes by incorporating innovative billboard designs that align with Saudi Arabia’s environmental standards, including digital and interactive advertisements that accommodate a larger number of ads.

This agreement marks a strategic step toward the advancement of the outdoor advertising sector in the Kingdom, enhancing the visual experience for drivers, passengers, and travelers on intercity roads.

The agreement entails the establishment, operation, and maintenance of outdoor advertising billboards in Riyadh City. Under the terms of this independent agreement, AlArabia will transfer a portion of the investment returns to Remat Al-Riyadh Development Company. This strategic agreement represents a milestone in fostering partnerships between the public and private sectors. It provides a framework to leverage investment returns and generate a positive impact on business growth. By transferring ownership shares to Remat Al-Riyadh Development Company, AlArabia aims to strengthen its ties with key stakeholders and enhance the competitiveness of both companies in the local and global markets. Mr. Mohamed AlKhereiji, CEO of AlArabia, emphasized the strategic significance of this agreement in aligning with the company’s vision of implementing innovative investment models for sustainable growth. Through this collaboration, AlArabia seeks to contribute to the national economy and elevate the maturity of its investments, in line with the Kingdom’s financial and investment system. Mr. Abdullah bin Sulaiman Abu Dawoud, CEO of Remat Al-Riyadh Development Company, highlighted their commitment to developing attractive and innovative business models through strategic partnerships. Recognizing AlArabia’s pivotal role in advancing the outdoor advertising sector, Mr. Abu Dawoud commended the company’s efforts in enhancing Riyadh’s urban landscape.

It is noteworthy that AlArabia and Remat Al-Riyadh Development Company had previously signed the largest contract for investing in dedicated advertising sites across Riyadh. This initiative aimed to enhance advertising technologies, develop an efficient system for providing innovative solutions, and improve the overall quality of advertising to benefit the residents and contribute to the city’s environment. The signing of this agreement signifies a commitment from both AlArabia and Remat Al-Riyadh Development Company to nurture a fruitful partnership, achieve strategic objectives, and contribute to the continued growth and development of Riyadh within a supportive regulatory framework.

AlArabia Outdoor Advertising has announced its win in the project to establish, operate, and maintain outdoor advertising billboards in the city of Riyadh, proposed by Remat Al-Riyadh Development company. The project aims to transform Riyadh into a digital, smart, and sustainable city, ranking among the top 10 global cities. This will be achieved through an alliance with the Saudi Artificial Intelligence Company (SCAI), which is one of the companies of the Public Investment Fund.

Through the alliance with SCAI, AlArabia aims to redefine the concept of outdoor advertising in Riyadh by harnessing artificial intelligence technologies and utilizing advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the capital within the framework of Vision 2030 goals. The objectives of this project include achieving a transformation in the outdoor advertising industry to make it more accurate and reliable, and to achieve a greater impact for advertisers by providing real-time and purposeful analytics for their advertisements.
Additionally, it aims to deliver customized advertisements based on the audience, targeting advertising content that aligns with their objectives.

In addition, AlArabia, in collaboration with SCAI – wholly owned by the Public Investment Fund – and with generous support from the Quality-of-Life Program, will provide the best artificial intelligence solutions and sustainable technologies that contribute to the development of Riyadh, in line with its identity and rich history. Efforts will be made to launch several new digital areas that provide integrated solutions to enhance the experience of Riyadh’s residents and visitors, such as smart medical clinics, automated public restrooms, smart office spaces, and smart bike stations.

The project will include providing smart city products such as smart air purifiers to improve air quality, smart street lighting equipped with technologies like high-speed Wi-Fi network, smart seats equipped with technologies like solar panels and charging ports, and dedicated stations for drones to enable faster and safer deliveries.

AlArabia will also work alongside SCAI to create more vibrant options that enhance positive lifestyles, such as developing and operating several pedestrian bridges to encourage a healthy lifestyle and improve the lives of citizens. Additionally, AlArabia and SCAI alliance will launch “digital applications” specifically for Riyadh, to serve as a means of connecting the city’s residents and visitors, ensuring their interaction with billboards and various smart city solutions. This project is an extension of the successes achieved by the company, including winning the bid for operating outdoor advertising in the Eastern region, as well as the bid for operating and maintaining advertising billboards at King Khalid International Airport in Riyadh.

Through this project, SCAI aims to develop the technology sector in the Kingdom and contribute to enhancing its global position in modern technologies and artificial intelligence. This will be achieved through its internal capabilities, diverse investments, and strategic partnerships, to provide innovative solutions that support the transformation of various sectors.

Al Arabia and the Quality of Life Program signed a memorandum of cooperation to achieve common goals, as cooperation is within the program’s initiatives related to the humanization of cities and the treatment of visual distortion. 

The most prominent areas of cooperation include exchanging information to serve common interests and goals in order to achieve the objectives of the Kingdom’s Vision 2030. 

Cooperation in adopting smart city technologies, promoting creative and innovative projects, implementing marketing campaigns, publishing success stories related to the Quality of Life in the city, in addition to partnership in promoting the practice of hobbies, raising the level of knowledge about them.

Under the slogan “We Live the Future”, AlArabia Contracting Services Co celebrates 40 years of advertising leadership on March 4th, 2023. Whereas it’s the only company that integrates all services in the outdoor advertisement sector in KSA. Since its inception, the company has adopted a strategic business system that has proven its successfulness in establishing qualitative leaps and systematic growth benefiting from the positive market dynamics, strength, and vitality of Saudi economy by seizing the increasing opportunities in light of the abundant reforms of the Kingdom’s Vision 2030. This enabled AlArabia Contracting Services Co. to achieve the 12th place in the world in outdoor advertisement. The company’s figures demonstrate during its course the installation of 5 thousand outdoor billboards, in addition to 19 thousand advertising faces, and 54 % of the digital billboards. The company owns a 62% share of outdoor advertisement and a 32% share of media out of total advertising spending in KSA. 

Furthermore, as a continuation of these successes, AlArabia Contracting Services Co. seeks to provide additional smart solutions in the advertising sector, with the competitive advantages where the company led the recent trends to develop the advertising sector and data measurement tools. In addition to its strengths in the financial position, market share, distinguished relations with suppliers, the administrative team that has extensive experience and the network of billboards spread in various cities in KSA. 

The company is moving forward in developing the advertising sector in the Kingdom by providing smart digital billboards with modern and attractive designs in distinct geographical locations offering smart advertising solutions that live the future, achieve sustainability standards, and add an aesthetic aspect to cities. 

Arabian Contracting Services Company, a pioneer in the outdoor advertising industry, signed on Wednesday, 8 December 2021, in Cairo, the first regional partnership outside the Kingdom with United Media Services Company to establish an Egyptian joint stock company with the aim of making a qualitative digital shift in the development of outdoor advertising sector in the Arab Republic of Egypt. 

The signing took place in the presence of the CEO of AlArabia, Mr. Mohamed AlKhereiji, and the Chairman of the Board of Directors of the United Media Services Company, Mr. Hassan Al-Sayed. The 25-year partnership included the installation and operation of at least 120 billboards characterized by their ability to measure and analyze the results of public access. The partnership also includes that AlArabia supervises, manages, and operates all stages of the advertising process that enables advertisers to reach their audience within the Arab Republic of Egypt, starting from installation and reaching advertisers until the advertisement appears on the screens for all to see. 

This partnership comes within the framework of the strategic direction pursued by AlArabia to grow and expand in the Middle East after successful completion of the initial public offering (IPO) in the Saudi Stock Exchange, where AlArabia seeks to take the lead in providing Out-of-Home advertising services in the Middle East, in addition to its endeavor to represent its billboards as smart masterpieces, that adds to the beauty of cities and serves their residents and visitors. 

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive ingredients at the international level. 

Cairo witnessed the signing of Memorandums of Understanding (MoUs) today, Sunday, between United Media Services (UMS) on one side and AlArabia Outdoor Advertising and MBC Group on the other.

The event, held at a major hotel in Cairo, included two MoUs:

The first MoU was signed between Al Arabia Outdoor Advertising and United Media Services, focusing on developing outdoor advertising in Egypt using the latest technological advancements in the industry.

The second MoU was signed between MBC Group and United Media Services, covering three key areas:

Joint efforts to combat piracy, with both parties increasing their collaborative efforts and providing the necessary technological resources to counter this negative phenomenon.

Partnership in producing major drama productions to enhance content creation.

Granting MBC the rights to distribute and exploit UMS productions outside Egypt.

The signing ceremony was attended by Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, Sam Barnett, CEO of MBC Group, and Hassan Abdullah, Chairman of United Media Services, along with other board members.

Riyadh, Saudi Arabia – February 9, 2020

AlArabia Outdoor Advertising, a leading company in the out-of-home (OOH) advertising industry, has chosen Seventh Decimal’s Streach platform as its exclusive solution for measuring and providing audience data for its billboard network across Saudi Arabia.

Streach is a spatial data analytics platform designed for outdoor audiences, using a patented technology that extracts location-based data from GPS SDKs. It maps movement patterns to understand exposure to outdoor media. Streach is also the first platform to monetize big data, while serving as an intelligent ad-buying and measurement tool for OOH campaigns.

This platform will revolutionize outdoor advertising by providing 360-degree insights into customer behavior, including demographic and social segmentation. It uses an intellectual property-based analytics system to calculate OTS (Opportunities to See) by tracking mobile device locations and movement patterns.

Alkhereiji: A Step Towards the Future of Data-Driven Advertising

Commenting on the launch, Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, stated:

“With 36 years of experience in the advertising industry, we have proudly transformed the OOH advertising landscape in Saudi Arabia into a powerful and influential communication medium. Over the years, we have embraced digitization by partnering with top suppliers from the US and the UK to bring the best technologies and software. Today, we take another step toward the future by offering smart data solutions. This will enable local and international advertisers to launch measurable outdoor campaigns with accurate data, allowing them to target their audiences effectively and understand who has viewed their content.”

He further emphasized the company’s commitment to supporting Saudi Future Cities Program, which aims to build a smart city identity, enhance competitiveness, promote sustainable urbanization, and reinforce the human dimension in alignment with Saudi Vision 2030.

Seventh Decimal: Pioneering Advanced Outdoor Media Analytics

Maud Maawad, CEO & Co-Founder of Seventh Decimal, stated:

“Streach is the result of over 18 months of research and development, carried out alongside forward-thinking industry leaders in outdoor media. We are thrilled to launch this platform with AlArabia Outdoor Advertising, the leading OOH provider in the Middle East. As demand for data transparency grows, we are also developing new capabilities and advanced metrics, such as brand recall and ad visibility.”

Loay Hamadeh, CTO & Co-Founder of Seventh Decimal, added:

“From day one, we recognized the complexity of measuring outdoor media. The challenge goes beyond what today’s data management platforms can handle. Accurately calculating outdoor media metrics using mobile location signals requires sophisticated data modeling that reflects population distribution and mobility patterns within a city. Streach is built specifically for this purpose.”

About AlArabia Outdoor Advertising

Founded in 1983, AlArabia Outdoor Advertising operates across all major cities in Saudi Arabia. With 36 years of experience and 20 offices nationwide, it provides comprehensive OOH advertising solutions, including billboard manufacturing, printing, maintenance, and operation, using global standards and cutting-edge technology.

About Seventh Decimal

Based in the UAE, Seventh Decimal specializes in designing and integrating custom technology solutions for brands, media agencies, and consulting firms. The company leverages expertise in mobile communication, mobility analytics, and digital media to deliver ready-to-use innovations in spatial data science, IoT, and big data analytics.