Cairo witnessed the signing of Memorandums of Understanding (MoUs) today, Sunday, between United Media Services (UMS) on one side and AlArabia Outdoor Advertising and MBC Group on the other.

The event, held at a major hotel in Cairo, included two MoUs:

The first MoU was signed between Al Arabia Outdoor Advertising and United Media Services, focusing on developing outdoor advertising in Egypt using the latest technological advancements in the industry.

The second MoU was signed between MBC Group and United Media Services, covering three key areas:

Joint efforts to combat piracy, with both parties increasing their collaborative efforts and providing the necessary technological resources to counter this negative phenomenon.

Partnership in producing major drama productions to enhance content creation.

Granting MBC the rights to distribute and exploit UMS productions outside Egypt.

The signing ceremony was attended by Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, Sam Barnett, CEO of MBC Group, and Hassan Abdullah, Chairman of United Media Services, along with other board members.