Riyadh, Saudi Arabia – February 9, 2020

AlArabia Outdoor Advertising, a leading company in the out-of-home (OOH) advertising industry, has chosen Seventh Decimal’s Streach platform as its exclusive solution for measuring and providing audience data for its billboard network across Saudi Arabia.

Streach is a spatial data analytics platform designed for outdoor audiences, using a patented technology that extracts location-based data from GPS SDKs. It maps movement patterns to understand exposure to outdoor media. Streach is also the first platform to monetize big data, while serving as an intelligent ad-buying and measurement tool for OOH campaigns.

This platform will revolutionize outdoor advertising by providing 360-degree insights into customer behavior, including demographic and social segmentation. It uses an intellectual property-based analytics system to calculate OTS (Opportunities to See) by tracking mobile device locations and movement patterns.

Alkhereiji: A Step Towards the Future of Data-Driven Advertising

Commenting on the launch, Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, stated:

“With 36 years of experience in the advertising industry, we have proudly transformed the OOH advertising landscape in Saudi Arabia into a powerful and influential communication medium. Over the years, we have embraced digitization by partnering with top suppliers from the US and the UK to bring the best technologies and software. Today, we take another step toward the future by offering smart data solutions. This will enable local and international advertisers to launch measurable outdoor campaigns with accurate data, allowing them to target their audiences effectively and understand who has viewed their content.”

He further emphasized the company’s commitment to supporting Saudi Future Cities Program, which aims to build a smart city identity, enhance competitiveness, promote sustainable urbanization, and reinforce the human dimension in alignment with Saudi Vision 2030.

Seventh Decimal: Pioneering Advanced Outdoor Media Analytics

Maud Maawad, CEO & Co-Founder of Seventh Decimal, stated:

“Streach is the result of over 18 months of research and development, carried out alongside forward-thinking industry leaders in outdoor media. We are thrilled to launch this platform with AlArabia Outdoor Advertising, the leading OOH provider in the Middle East. As demand for data transparency grows, we are also developing new capabilities and advanced metrics, such as brand recall and ad visibility.”

Loay Hamadeh, CTO & Co-Founder of Seventh Decimal, added:

“From day one, we recognized the complexity of measuring outdoor media. The challenge goes beyond what today’s data management platforms can handle. Accurately calculating outdoor media metrics using mobile location signals requires sophisticated data modeling that reflects population distribution and mobility patterns within a city. Streach is built specifically for this purpose.”

About AlArabia Outdoor Advertising

Founded in 1983, AlArabia Outdoor Advertising operates across all major cities in Saudi Arabia. With 36 years of experience and 20 offices nationwide, it provides comprehensive OOH advertising solutions, including billboard manufacturing, printing, maintenance, and operation, using global standards and cutting-edge technology.

About Seventh Decimal

Based in the UAE, Seventh Decimal specializes in designing and integrating custom technology solutions for brands, media agencies, and consulting firms. The company leverages expertise in mobile communication, mobility analytics, and digital media to deliver ready-to-use innovations in spatial data science, IoT, and big data analytics.