“The Guide” Screens by Al Arabia Outdoor Advertising in Collaboration with Riyadh Municipality Since 2018, Al Arabia Outdoor Advertising has been digitizing billboards and street furniture, contributing to the development of smart cities in alignment with the ambitious Vision 2030.

With the support of the Riyadh Municipality, AlArabia Outdoor Advertising has launched “The Guide”, a smart digital screen system designed to position Riyadh among the world’s leading smart cities. This initiative transforms roads into a network of highly connected, dynamic, and digital streets.

“The Guide” features interconnected digital smart screens equipped with touch technology, offering users access to next-generation smart technology. This world-class innovation has been introduced locally for the first time in Riyadh, specifically on Tahlia Street as an initial phase, with plans for expansion to seamlessly connect the entire city with its residents.

Commenting on the launch, Mohamed AlKhereiji, CEO of Al Arabia Outdoor Advertising, stated:

“We have created a new era for outdoor advertising and street furniture, focusing on enhancing people’s lives—because they are the foundation of everything we do. I would like to extend my special thanks to the Riyadh Municipality team for their unwavering support at every stage of this project. Their essential role has been instrumental in keeping pace with global cities and supporting initiatives that contribute to Riyadh’s digital transformation into a smart city.”

With its modern and artistic design, “The Guide” provides smart services, including city information, transportation updates, and local community data, along with a wireless network for public use.

About AlArabia Outdoor Advertising

As a leading provider of innovative advertising solutions in the region, AlArabia Outdoor Advertising is committed to integrating cutting-edge artistic and technological designs to establish a unified identity for Riyadh, enhancing the city’s smart infrastructure through standardized smart units and digital solutions.