Al Arabia

News Category: Achievements

  • AlKhereiji Expresses Gratitude to the Capital Market Authority, Saudi Tadawul Group, and the Ministry of Commerce: Approval of the Company’s Share Offering Enhances Investment Opportunities in the Advertising Sector

    AlKhereiji Expresses Gratitude to the Capital Market Authority, Saudi Tadawul Group, and the Ministry of Commerce: Approval of the Company’s Share Offering Enhances Investment Opportunities in the Advertising Sector

    Mr. Mohamed bin Abdulelah Alkhereiji, CEO of AlArabia Contracting Services Company (AlArabia), on behalf of the Board of Directors and all employees, extended his gratitude and appreciation to the Capital Market Authority (CMA) and the Saudi Tadawul Group for approving the company’s request to offer 30% of its shares—equivalent to 15 million shares—for public subscription after meeting the regulatory requirements stipulated by CMA’s system and executive regulations.

    Alkhereiji stated that this public offering will contribute to deepening investment in the advertising, content creation, and publishing sectors by enabling national companies to advance in digital transformation, increasing localization in the industry, enhancing investment attractiveness, and converting traditional advertising media into interactive digital smart platforms. This shift is a significant step in supporting the smart city model, which the company has been actively working to achieve.

    The CEO of AlArabia Contracting Services Company highlighted the rapid growth of advertising, content creation, and publishing investments at both local and global levels, emphasizing their profitability and strategic role in supporting government initiatives. He noted that Saudi Arabia places great importance on this industry due to its significant impact on the future of promising investments within a well-regulated and enabling environment.

    AlKhereiji also emphasized that the company is eager to share its vision and successes with investors and society transparently, aiming to create a transformative shift in local and global investments in advertising and media. This includes showcasing national capabilities, developing innovative products, and enhancing opportunities to attract both local and international investments in alignment with the goals of Saudi Vision 2030.

    He concluded by expressing his appreciation to the Capital Market Authority, the Saudi Tadawul Group, and the Ministry of Commerce for their continuous efforts in supporting national companies in listing their shares, thereby boosting investments and encouraging growth across all key economic sectors, with advertising and media being a vital part of this landscape.

  • Signing of Memorandums of Understanding Between AlArabia Outdoor Advertising, MBC Group, and United Media Services

    Signing of Memorandums of Understanding Between AlArabia Outdoor Advertising, MBC Group, and United Media Services

    Cairo witnessed the signing of Memorandums of Understanding (MoUs) today, Sunday, between United Media Services (UMS) on one side and AlArabia Outdoor Advertising and MBC Group on the other.

    The event, held at a major hotel in Cairo, included two MoUs:

    The first MoU was signed between Al Arabia Outdoor Advertising and United Media Services, focusing on developing outdoor advertising in Egypt using the latest technological advancements in the industry.

    The second MoU was signed between MBC Group and United Media Services, covering three key areas:

    Joint efforts to combat piracy, with both parties increasing their collaborative efforts and providing the necessary technological resources to counter this negative phenomenon.

    Partnership in producing major drama productions to enhance content creation.

    Granting MBC the rights to distribute and exploit UMS productions outside Egypt.

    The signing ceremony was attended by Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, Sam Barnett, CEO of MBC Group, and Hassan Abdullah, Chairman of United Media Services, along with other board members.

  • A Digital Revolution Begins in Riyadh

    A Digital Revolution Begins in Riyadh

    “The Guide” Screens by Al Arabia Outdoor Advertising in Collaboration with Riyadh Municipality Since 2018, Al Arabia Outdoor Advertising has been digitizing billboards and street furniture, contributing to the development of smart cities in alignment with the ambitious Vision 2030.

    With the support of the Riyadh Municipality, AlArabia Outdoor Advertising has launched “The Guide”, a smart digital screen system designed to position Riyadh among the world’s leading smart cities. This initiative transforms roads into a network of highly connected, dynamic, and digital streets.

    “The Guide” features interconnected digital smart screens equipped with touch technology, offering users access to next-generation smart technology. This world-class innovation has been introduced locally for the first time in Riyadh, specifically on Tahlia Street as an initial phase, with plans for expansion to seamlessly connect the entire city with its residents.

    Commenting on the launch, Mohamed AlKhereiji, CEO of Al Arabia Outdoor Advertising, stated:

    “We have created a new era for outdoor advertising and street furniture, focusing on enhancing people’s lives—because they are the foundation of everything we do. I would like to extend my special thanks to the Riyadh Municipality team for their unwavering support at every stage of this project. Their essential role has been instrumental in keeping pace with global cities and supporting initiatives that contribute to Riyadh’s digital transformation into a smart city.”

    With its modern and artistic design, “The Guide” provides smart services, including city information, transportation updates, and local community data, along with a wireless network for public use.

    About AlArabia Outdoor Advertising

    As a leading provider of innovative advertising solutions in the region, AlArabia Outdoor Advertising is committed to integrating cutting-edge artistic and technological designs to establish a unified identity for Riyadh, enhancing the city’s smart infrastructure through standardized smart units and digital solutions.

  • Unveiling the Gifts Across Riyadh’s Roads

    Unveiling the Gifts Across Riyadh’s Roads

    Today, Al Arabia Outdoor Advertising announced its special gift of 90 free advertising campaigns for Saudi startups and small businesses on its new MUPI digital screens, starting from September 23, 2020, in celebration of Saudi Arabia’s 90th National Day. This initiative also marked the launch of the company’s new MUPI digital billboards at major intersections in Riyadh, as part of a broader effort to digitize all MUPI billboards, with 100 screens already digitized in the initial phase.

     “AlArabia Gift” reflects the company’s commitment to social responsibility, supporting both individuals and the startup sector. Through this initiative, the company aims to contribute to the goals of Saudi Vision 2030, which emphasizes promoting social responsibility in ways that benefit both the nation and society.

    Mohamed Alkhereiji, CEO of Al Arabia Outdoor Advertising, highlighted the company’s dedication to launching initiatives during national occasions, particularly Saudi National Day, which holds deep historical and emotional significance for all citizens and residents.

     

    He stated “Our main goal with these gifts is to emphasize the importance of Saudi Arabia’s 90th National Day and to engage with it in a manner befitting its profound impact on the Saudi people. The peace, security, and stability we enjoy, by the grace of Allah, call upon us to actively participate and contribute to our beloved nation in any way possible.”

    AlKhereiji also stressed that AlArabia Outdoor Advertising remains committed to both individuals and businesses, particularly startups and small enterprises, recognizing their need for support and visibility to continue their growth and achieve their aspirations.

  • AlArabia Outdoor Advertising Launches Data-Driven Services for Clients in Saudi Arabia

    AlArabia Outdoor Advertising Launches Data-Driven Services for Clients in Saudi Arabia

    Riyadh, Saudi Arabia – February 9, 2020

    AlArabia Outdoor Advertising, a leading company in the out-of-home (OOH) advertising industry, has chosen Seventh Decimal’s Streach platform as its exclusive solution for measuring and providing audience data for its billboard network across Saudi Arabia.

    Streach is a spatial data analytics platform designed for outdoor audiences, using a patented technology that extracts location-based data from GPS SDKs. It maps movement patterns to understand exposure to outdoor media. Streach is also the first platform to monetize big data, while serving as an intelligent ad-buying and measurement tool for OOH campaigns.

    This platform will revolutionize outdoor advertising by providing 360-degree insights into customer behavior, including demographic and social segmentation. It uses an intellectual property-based analytics system to calculate OTS (Opportunities to See) by tracking mobile device locations and movement patterns.

    Alkhereiji: A Step Towards the Future of Data-Driven Advertising

    Commenting on the launch, Mohamed Alkhereiji, CEO of AlArabia Outdoor Advertising, stated:

    “With 36 years of experience in the advertising industry, we have proudly transformed the OOH advertising landscape in Saudi Arabia into a powerful and influential communication medium. Over the years, we have embraced digitization by partnering with top suppliers from the US and the UK to bring the best technologies and software. Today, we take another step toward the future by offering smart data solutions. This will enable local and international advertisers to launch measurable outdoor campaigns with accurate data, allowing them to target their audiences effectively and understand who has viewed their content.”

    He further emphasized the company’s commitment to supporting Saudi Future Cities Program, which aims to build a smart city identity, enhance competitiveness, promote sustainable urbanization, and reinforce the human dimension in alignment with Saudi Vision 2030.

    Seventh Decimal: Pioneering Advanced Outdoor Media Analytics

    Maud Maawad, CEO & Co-Founder of Seventh Decimal, stated:

    “Streach is the result of over 18 months of research and development, carried out alongside forward-thinking industry leaders in outdoor media. We are thrilled to launch this platform with AlArabia Outdoor Advertising, the leading OOH provider in the Middle East. As demand for data transparency grows, we are also developing new capabilities and advanced metrics, such as brand recall and ad visibility.”

    Loay Hamadeh, CTO & Co-Founder of Seventh Decimal, added:

    “From day one, we recognized the complexity of measuring outdoor media. The challenge goes beyond what today’s data management platforms can handle. Accurately calculating outdoor media metrics using mobile location signals requires sophisticated data modeling that reflects population distribution and mobility patterns within a city. Streach is built specifically for this purpose.”

     

    About AlArabia Outdoor Advertising

    Founded in 1983, AlArabia Outdoor Advertising operates across all major cities in Saudi Arabia. With 36 years of experience and 20 offices nationwide, it provides comprehensive OOH advertising solutions, including billboard manufacturing, printing, maintenance, and operation, using global standards and cutting-edge technology.

    About Seventh Decimal

    Based in the UAE, Seventh Decimal specializes in designing and integrating custom technology solutions for brands, media agencies, and consulting firms. The company leverages expertise in mobile communication, mobility analytics, and digital media to deliver ready-to-use innovations in spatial data science, IoT, and big data analytics.

  • King Fahd Road Digital Billboard Wins Prestigious Global Award

    King Fahd Road Digital Billboard Wins Prestigious Global Award

    Alkhereiji: Our Drive for Innovation Stems from Municipal Efforts to Develop Smart Cities

    The “AlArabia Digital Gateway”, a billboard owned by AlArabia Outdoor Advertising and located on the King Fahd Road Bridge in Riyadh, has won a global award for Best Traditional Digital Billboard of 2019 at the DAILY DOOH Awards ceremony held in London this week.

    The billboard, designed and manufactured by the company’s own factories in collaboration with UK-based company INFiLED, was selected by the judging panel for being the largest double-sided digital billboard in the world, covering an area of 560 square meters. It features self-sustaining technology, high resolution, and weather-resistant capabilities.

    This award is among the most prestigious in the digital billboard industry, carrying significant recognition among global advertising firms and major markets. It is also a key annual event for professionals in the field. This landmark victory marks the first time a Saudi company has won such an award in the Middle East.

     

    On this occasion, Mohamed Abdulelah Alkhereiji, CEO of AlArabia Outdoor Advertising, expressed his pride, stating:

    “We are honored to receive this award, which places a national company alongside the world’s leading firms. This recognition reflects our engineering and manufacturing capabilities, combined with the expertise and dedication of young Saudi talent committed to excellence and innovation in outdoor advertising.”

     

    He further emphasized that investment in research and development remains a top priority, driven by the efforts of municipal authorities to transform cities into smart urban hubs. This aligns with one of the key objectives of the Municipal Transformation Program, spearheaded by the Ministry of Municipal and Rural Affairs as part of Saudi Vision 2030.

  • AlArabia Outdoor Advertising Launches “Manhood is Responsibility” Campaign to Raise Prostate Cancer Awareness

    AlArabia Outdoor Advertising Launches “Manhood is Responsibility” Campaign to Raise Prostate Cancer Awareness

    Alkhereiji: We Strive to Deliver Community Service Campaigns in a Creative Way to Reach the Largest Possible Audience

    AlArabia Outdoor Advertising, in collaboration with the Ministry of Health, has launched a prostate cancer awareness campaign titled “Manhood is Responsibility”. The campaign has been displayed across the streets of Riyadh, Jeddah, and Dammam, as well as on TV channels and social media platforms.

    A Creative Approach to Social Awareness

    Mohamed bin Abdulelah Alkhereiji, CEO of Al Arabia Outdoor Advertising, stated:

    “We launched this campaign as part of our commitment to corporate social responsibility. Our creative Saudi team is dedicated to presenting social campaigns in an innovative, non-traditional way, ensuring they reach the widest possible audience.”

     

    He emphasized the importance of raising awareness about prostate cancer, which is one of the most common types of cancer among men. Studies indicate that one in six men will be diagnosed with prostate cancer, with symptoms often appearing only after the age of 50, leading to late detection and higher mortality rates.

    Encouraging Early Detection

    AlKhereiji added: “Our goal is to encourage men to consult a doctor at the first sign of symptoms and to undergo early screenings. To engage the community, we created a thought-provoking teaser campaign, asking people what ‘manhood’ means to them. The message? Manhood is responsibility, and health should be a top priority.”

    The campaign also introduced a distinctive ribbon symbol for prostate cancer awareness, similar to the widely recognized pink ribbon for breast cancer, making it easier for the public to associate and remember.

    High Engagement and Social Media Impact

     

    The campaign achieved high reach across Saudi Arabia and received significant engagement from social media influencers, contributing to increased public awareness and promoting a culture of early detection.

  • Al-khereiji: Custodian of the Two Holy Mosques’ Recognition is the Greatest Support for National Companies

    Al-khereiji: Custodian of the Two Holy Mosques’ Recognition is the Greatest Support for National Companies

    Al Arabia Outdoor Advertising has had the honor of being recognized by Custodian of the Two Holy Mosques King Salman bin Abdulaziz, with the recognition being received by CEO Mohamed bin Abdulelah Alkhereiji for the company’s contribution in supporting and sponsoring the King Abdulaziz Camel Festival.

     

    The King Abdulaziz Camel Festival is an annual cultural, economic, sports, entertainment event held under royal patronage, organized by the Camel Club, with the goal of preserving and promoting the cultural significance of camels in Saudi, Arab, and Islamic heritage, while providing a cultural, tourist, sporting, entertainment, and economic destination related to camels and their legacy.

    AlKhereiji expressed his pride and gratitude for the honor bestowed upon the company by the Custodian of the Two Holy Mosques, emphasizing that such recognition is not surprising, as it reflects the support of the nation’s leadership for all national companies, encouraging them to participate in important national events.

    He also highlighted that the King Abdulaziz Camel Festival, organized by the Camel Club under the supervision of Crown Prince Mohammed bin Salman, underscores the leadership’s commitment to linking the country’s modern cultural identity with its rich Arab heritage, which is a significant part of Saudi history and values.

    Alkhereiji concluded by stating that the recognition from King Salman serves as a major incentive for Al Arabia Outdoor Advertising to continue supporting more corporate social responsibility initiatives.

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