News Category: Achievements

AlArabia announced the winning for the construction and operation competition of billboards in Eastern Province specifically in (Dammam, Khobar, and Dhahran) on Wednesday, June7th, 2023, which was offered by Eastern Province Municipality.

That includes different mediums and sizes of digital outdoor billboards in cities within the municipality region. Including two digital zones, whiteboards, buildings under construction, city landmarks, and advertising screens on building facades.

AlArabia aims to develop the outdoor advertising sector in the Eastern Province in line with the identity of each city and its economies following the Kingdom’s 2030 Vision. In addition to adopting the latest billboard technologies in support of the Eastern Province municipality efforts in developing the investment system and revenue. Also, AlArabia seeks to contribute by creating an added value to the region, enhancing its urban landscape, and give an aesthetic dimension to its streets through innovative advertising to keep pace with the latest changes in the sector. In addition, to enabling digital transformation, applying the concept of smart cities, and developing city resources in a way that contributes to achieving financial sustainability.

Eastern Province municipality succeeded in launching a group of investment projects with more than 2 billion Riyals total revenue that reflects the attractiveness of investment in the region. It also achieved distinction and first place in the municipal sector in the investment and financial sustainability system, and several awards for services and facilities provided to investors and entrepreneurs by the Ministry of Commerce and Investment, and Monshaat authority. The investments of Eastern Province municipality witnessed an attraction of a group of distinguished investors from inside and outside of the Kingdom as a result of the series of investment services and facilities provided by the municipality until it became a model for the investment system.

Al Arabia OOH announces winning the bid for the construction and operation of billboards at King Khalid International Airport in Riyadh City until 2033 which was offered by Riyadh Airports Company. 

Al Arabia aims through this project; To expand in the field of advertising and adopt the latest billboard technologies in support of the objectives of the Riyadh Airports Company within the Kingdom’s vision to make Riyadh among the top 10 global cities; to provide a unique model for the digital outdoor advertising industry worldwide, based on the latest smart technologies using artificial intelligence technology, in accordance with the objectives of the Quality of Life Program. 

Airports play a key role in attracting direct and indirect economic and investment activities, and developing and establishing airports has multiple economic impacts that contribute effectively to the rise of the economic, social, cultural and tourism development index and contribute to achieving the goals of Vision 2030. In addition, it is one of the most important strategic sites for advertisers. 

King Khalid International Airport is one of the most active airports in the region and is considered one of the largest airports in terms of area in the world, where the airport land area is about 370 square kilometres, and more than 50 international and local airlines operate through the airport, serving about 24 million passengers annually. 

On Tuesday 16/05/2023, Al Arabia signed an alliance agreement with the Saudi Company for Artificial Intelligence (SCAI) for the purpose of competing to win the project of constructing, operating, and maintaining outdoor billboards in the city of Riyadh (the “Project”) which is offered by Remat Riyadh Development Company. 

The Saudi Company for Artificial Intelligence (SCAI) is one of the Public Investment Fund companies specialized in the field of artificial intelligence and modern technologies. It was founded with the specific goal of making a valuable impact globally by leading and building the future of artificial intelligence through best-in-class partnerships, targeted investments, and strategic capabilities. 

Al Arabia will provide all its financial and technical expertise, commercial relations, and leadership in the digital transformation plan to change advertising concepts and build smart, dynamic, and digital cities as it possesses all the competitive elements at the international level in the outdoor advertising sector in order to manage and make this project a success (the “project”), provided that the second party, “SCAI”, will support the (“project”) through artificial intelligence technologies, technical solutions, big data, business analysis, development, and generate qualitative revenues that contribute to maximizing other resources of the (“project”). 

The “Agreement” seeks to adopt the latest smart city technologies and improve the urban landscape to achieve the objectives of the Quality-of-Life Program. It is also part of the smart city initiatives in the city of Riyadh, and an extension of the authorities’ efforts through the use of advanced technologies in improving the ranking of Saudi cities in various sub-indicators. Among those efforts is the national platform for smart cities launched by the Saudi Authority for Data and Artificial Intelligence (SDAIA). 

This alliance represents the beginning of a new phase in finding and developing new trends in the outdoor advertising sector and modernizing the field of road furnishings with outdoor billboards in smart cities, which rely on modern technologies such as artificial intelligence, the Internet of Things, and cloud computing; to improve the services provided to citizens and visitors, and to create a modern, and digital environment that accommodates the population density, in addition to contributing to improve the quality of life in a modern way by raising the level of public services and facilitating human communication, as well as providing an environment that is the most developed and innovative to make these cities environment friendly. 

AlArabia the leader in out-of-home advertisement sector signed two exclusive agent agreements for advertisement services in the region. First agreement with Elan Media as it appoints AlArabia to be the exclusive representative in outdoor advertising portfolios and acquires exclusive rights to pinpoint and attract customers and businesses in the local market in Kingdom of Saudi Arabia, Egypt, Bahrain, and Kuwait during the FIFA World Cup 2022 held in Qatar. Second agreement is with Elevision Media, a leading digital advertisement company for residential and office complexes that owns all the advertisement rights of the Dubai International Financial Center (DIFC), to be the exclusive agent to advertise at Dubai International Financial Center (DIFC) and its areas for 7 years. 

CEO of AlArabia Mr. Mohamed AlKhereiji said “These agreements are a part of AlArabia’s leadership in the outdoor advertisement sector in the region with its extended expertise for more than 40 years, we are happy to collaborate with Elan Media to enrich advertising revenues during FIFA World Cup 2022 in four countries. In addition, our cooperation with Elevision Media is part of the company’s direction in expanding its digital network in the region in a way that serves our local and regional clients.”  

Elan Media and Elevision Media will deliver the media and advertising platforms during a specific period and in accordance with terms of the approved media plan.  

Moreover, the agreement included the possibility of AlArabia to obtain the majority stake in Elevision Media, to expand in the region and increase its advertising network, and to strengthen the company’s strategy to invest in digital screens, whereas major developments in this regard will be disclosed in due course. 

Dubai International Financial Center (DIFC) is an important attraction in the Middle East, Africa, and South Asia regions, as it consists of a diverse array of renowned group of retail and dinning venues, dynamic and cultural artistic scenery, and high-end apartments, as well as hotels and public spaces. It is considered as the most popular business destination in Dubai.  

AlArabia is the leading national company in the outdoor advertising industry in the region since 1983, and it occupies the 11th place in the world amongst the outdoor advertising companies. It aims to change the concept of digital advertisement located in vital fields and on main roads to build smart dynamic and digital cities that owns all the competitive elements on an international level. 

In addition, “Elan Media” is one of the leading advertising group companies in Qatar founded in 2004 to keep abreast and develop the advertising industry, it has many outdoor and indoor advertising and media platforms in Qatar.

AlArabia Outdoor Advertising Company announced today, Tuesday, 15 February 2022G, that it has won a new bid in Jeddah, which underlines its leadership in the outdoor advertising industry. This step is also part of AlArabia’s strategy to expand its activities in advertising using the state-of-the-art technologies. The win comes after a number of successes AlArabia achieved last year, most notably the establishment of a company in the outdoor advertising sector in the Arab Republic of Egypt.  The bid included the installation of 40 high-definition advertising screens featuring modern technologies on Jeddah’s bridges and tunnels at a total value of SAR 1,000,160,000 for a period of 10 years. Such an opportunity enables AlArabia to take advantage of enhancing the aesthetic aspects of the Kingdom cities, which will reflect positively on them, improve the experience of their visitors, and enhance the Company’s competitive advantage and increase its market share. 

Mr. Mohamed AlKhereiji, CEO of AlArabia, said: “Outdoor advertising is the most prominent means of advertising today, thanks to the modern technologies and artificial intelligence. It is one of the most important channels for the success of campaigns and reaching the target audience. It also adds a touch of beauty and an imprint for the city’s identity.  Hence, we, in AlArabia, are always keen to compete and win projects that align with our strategic direction to provide digital products that serve customers and cities to match the most prominent global platforms, thus enhancing the growth of the advertising industry in the Kingdom”.  AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level. 

Arabian Contracting Services Company, the leading company in the Out-of-Home advertising industry, announced today, Monday November 1st, 2021, the launch of 179 interactive 3D digital display screens in conjunction with the opening of Boulevard RUH City, a Riyadh Season 2021 zone, through which AlArabia provides many services that enable visitors to use touch features, get directions, information, and services easily, with the ability to connect to free high-speed Wi-Fi.  

The screens provided by AlArabia for Riyadh Season in the year of 2022 are the largest of their kind in the Middle East. Their total size exceeds 8,000 square meters and equipped with the latest advanced technologies that features a high definition 4K resolution. The different shapes and colors of the billboards reflect the identity of every area in Riyadh Season. 82 of them are spread in the Boulevard Square area, while the other 97 screens are spread in the rest of the Riyadh Season’s zones. 

AlArabia is present to serve the sports audience in Al Nasr and Al Hilal cafes located in Boulevard RUH City through its billboards that broadcasts live matches, to enable the fans of the two clubs to enjoy entertainment activities and watch the strongest sports competitions at the same time from the heart of the Boulevard. 

All screens for the Riyadh Season, which began on October 20, were installed in a record time of no more than thirty days. AlArabia’s team manages these huge smart screens from one control room, which reflects the Company’s unique technical capabilities in leading the outdoor advertising sector. 

AlArabia is a leading national company in the Out-of-Home advertising industry in the region. It ranked the 12th among the world’s top outdoor advertising companies. It has more than 19,000 billboards that shine in most regions of the Kingdom. AlArabia strives to change the advertising concepts of billboards located in vital fields and on the main roads to build smart, dynamic, and digital cities, possessing all competitive elements at the international level. 

His Royal Highness Prince Turki bin Mohammed bin Fahd, Minister of State, Member of the Council of Ministers, and Chairman of the Board of Directors of Binaa Association for Orphan Care in the Eastern Province, attended the signing of a partnership agreement between Binaa Association for Orphan Care and AlArabia Outdoor Advertising on Wednesday. The event was also attended by Abdullah bin Rashid Al-Khalidi, Director General of Binaa Association, and Mohamed bin Abdulelah Alkhereiji, CEO of AlArabia Outdoor Advertising.

The cooperation agreement aims to promote the association’s campaigns through digital and smart road screens with a total value of one million riyals. This initiative stems from the shared vision of both parties regarding the importance of supporting and developing social responsibility efforts to serve and develop the community while strengthening the private sector’s role in social responsibility.

The CEO of AlArabia Outdoor Advertising expressed his sincere gratitude and appreciation to His Royal Highness Prince Turki bin Mohammed bin Fahd for his dedication to fostering integration between various entities to develop the charitable sector and pave the way for long-term partnerships between leading companies and the association. He also emphasized that charitable work holds a significant place among the company’s priorities and core values.

AlArabia Outdoor Advertising reaffirmed its commitment to supporting charitable organizations in the Kingdom and assisting them in fulfilling their social and humanitarian roles in serving all segments of society. The company expressed its pleasure in signing this partnership agreement with Binaa Charity and its willingness to collaborate to achieve the association’s aspirations and social objectives.