Al Arabia

News Category: Achievements

  • AlArabia Wins the Award for Best Outdoor Advertising Company in Saudi Arabia for 2025

    AlArabia Wins the Award for Best Outdoor Advertising Company in Saudi Arabia for 2025

    AlArabia Outdoor Advertising is proud to announce that it has been awarded Best Outdoor Advertising Company in Saudi Arabia for 2025, as part of the International Business Magazine Awards. This recognition highlights the company’s leadership and innovation in the advertising sector.

    This achievement reflects AlArabia’s ongoing commitment to excellence and its dedication to delivering advanced digital advertising experiences. The company continues to expand strategically, enhance its screen network across various locations, and adopt cutting-edge solutions and technologies that meet market demands and advertiser expectations.

    The International Business Magazine Awards are among the most prestigious global honors, celebrating leading companies across sectors that demonstrate visionary leadership, innovation, and a positive impact on the business world.

  • AlArabia Outdoor Advertising and Multiply Group’s Media Vertical Sign MoU to Establish a Global Investment Entity in Out-of-Home Advertising

    AlArabia Outdoor Advertising and Multiply Group’s Media Vertical Sign MoU to Establish a Global Investment Entity in Out-of-Home Advertising

    In a significant step towards global expansion, AlArabia Outdoor Advertising signs a Memorandum of Understanding (MoU) with the media vertical of Multiply Group PJSC (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. This collaboration also focuses on exploring joint acquisition opportunities and investments in OOH advertising with an emphasis on expansion beyond the MENA regions.

    The MoU includes a key provision for exploring joint investments in advertising technology and artificial intelligence within the OOH sector as it aligns with the industry’s ongoing transformation and emphasizes the development of advanced advertising platforms, including Supply-Side Platforms (SSP), these technologies will enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising. Commenting on the partnership, Mohamed Alkhereiji, the CEO of AlArabia Outdoor Advertising stated: “Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centered on identifying and capitalizing on new growth opportunities in international markets.”

    Alkhereiji added, “We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.”

    Samia Bouazza, Group CEO and Managing Director of Multiply Group, said: “This partnership with AlArabia is part of Multiply Group’s global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.”

    This move reflects the ambitious global expansion vision shared by both Multiply Group and AlArabia, through the creation of a joint venture focused on capturing growth opportunities in out-of-home advertising and adtech beyond the MENA region. The collaboration represents a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale. This MoU marks a new chapter in international collaboration as both companies work together to pioneer cutting-edge advertising technology solutions. This strategic alliance positions them at the forefront of the industry, ensuring they remain competitive amid rapid advancements in the sector. The partnership will also drive business expansion, deliver innovative advertising solutions to global markets, and open new investment avenues while fostering industry sustainability.

    About AlArabia Outdoor Advertising
    AlArabia Outdoor Advertising was established in Riyadh, Saudi Arabia, on March 3, 1983, as a limited liability company specializing in outdoor advertising. It was later listed on the Saudi Stock Exchange (Tadawul) on November 15, 2021, becoming a publicly traded entity with a capital of SAR 500 million. Over the past four decades, the company has led the OOH industry in Saudi Arabia, securing the largest market share across multiple cities. With investments in Cairo, Alamein, and Dubai, Al Arabia Outdoor Advertising continues its expansion, modernizing its offerings and operating the largest digital advertising network in the Middle East.

    ABOUT MULTIPLY GROUP
    Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses.
    Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term:
    • Multiply: The investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments
    provide long-term recurring income, through which bolt-on acquisitions are made.
    • Multiply+: The Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets

  • AlArabia for Outdoor Advertising and the General Authority for Roads Sign a Revenue-Sharing Agreement for Advertising Opportunities on Intercity Roads in Saudi Arabia

    AlArabia for Outdoor Advertising and the General Authority for Roads Sign a Revenue-Sharing Agreement for Advertising Opportunities on Intercity Roads in Saudi Arabia

    AlArabia for Outdoor Advertising and the General Authority for Roads have signed a revenue-sharing agreement for advertising opportunities on intercity roads in Saudi Arabia. The agreement, which spans 10 years, aims to enhance spending efficiency and stimulate investment. It also seeks to improve the quality and effectiveness of outdoor advertising on roads connecting cities across the Kingdom.

    Additionally, the initiative aims to enhance user experience by fostering local content development in the road sector and increasing brand-consumer engagement through unique advertising spaces. These spaces will contribute to the aesthetic enhancement of urban landscapes by incorporating innovative billboard designs that align with Saudi Arabia’s environmental standards, including digital and interactive advertisements that accommodate a larger number of ads.

    This agreement marks a strategic step toward the advancement of the outdoor advertising sector in the Kingdom, enhancing the visual experience for drivers, passengers, and travelers on intercity roads.

  • AlArabia Launches the Largest and Most Widespread Digital Advertising Network in Dubai

    AlArabia Launches the Largest and Most Widespread Digital Advertising Network in Dubai

    AlArabia, the leading Saudi-based advertising company, has launched Dubai’s first fully digital and proximity-focused out-of-home (DOOH) advertising network. The groundbreaking platform was unveiled on December 13 at the iconic Museum of the Future during an exclusive event attended by industry leaders, media professionals, and key stakeholders.

    The launch highlighted AlArabia’s commitment to enhancing audience engagement through advanced technology, real-time content adaptability, and strategic placements near communities where people live, work, and shop. The network features screens positioned in high-traffic areas and residential neighborhoods, delivering broad visibility and impactful reach.

    Mohamed AlKhereiji, CEO of AlArabia, stated, “This marks a pivotal moment in our Dubai expansion. With over 42 years of success in Saudi Arabia, we aim to build the Middle East’s largest data-driven digital advertising inventory. Through strategic partnerships and cutting-edge innovation, we’re proud to support Dubai’s innovation goals while driving measurable returns for advertisers.”

    He added, “Collaborating with Dubai’s Roads and Transport Authority and other partners, we’re excited to foster innovation, create interactive brand connections, and propel growth in the region’s advertising sector.”

    The event featured a panel discussion exploring DOOH advertising’s potential to enhance ROI using data-driven strategies, synchronized campaigns, and high-frequency placements. Experts emphasized its role in increasing campaign effectiveness and revenue, aligning with Dubai’s focus on innovation.

  • AlArabia Outdoor Advertising Company signs an exclusive concession agreement with Umm Al Qura for Development & Construction Company for 15 years.

    AlArabia Outdoor Advertising Company signs an exclusive concession agreement with Umm Al Qura for Development & Construction Company for 15 years.

    AlArabia Outdoor Advertising Company announced the signing of an exclusive 15-year concession agreement with Umm Al Qura for Development & Construction Company. This agreement entails the installation and operation of 315 digital billboards in total, with the possibility of future expansion. 34 of these billboards will be positioned on bridges and tunnels, covering a total area exceeding 1.2 million square meters. These billboards serve as a focal point on Masar Makkah, representing an urban destination with a developmental and investment vision, offering multiple capabilities and advantages in the heart of the holy capital. This agreement aims to contribute to enhancing the quality of life for the people and visitors of Makkah, and improving the services provided by Masar destination to be an inspiring destination for the coming years by installing fully digital billboards with high standards and efficiency. These billboards will be equipped with modern and intelligent technologies and feature designs inspired by the identity and culture of Makkah, its natural surroundings, and architectural structure. They will be manufactured using sustainable and environmentally friendly materials, displaying advertisements that resonate with the spirituality of Makkah and respect its culture and authenticity. Additionally, they will introduce visitors and newcomers to Makkah, while presenting dynamic content that offers unique advertising experiences. Furthermore, this agreement contributes to boosting the economic growth of the region and establishing a new and diverse investment base that will add to the local GDP of the city of Makkah, helping to achieve the goals of the Saudi Vision 2030.

     

    Umm Al Qura for Development & Construction Company, renowned for Masar destination, is committed to enhancing the urban landscape and investment potential of Makkah. Situated at the western entrance of the city, Masar stretches from the borders of the Third Ring Road to the west, intersecting the First Ring Road at the western boundary of the Holy Mosque in Makkah. Due to its strategic significance, the Masar destination has embraced the concept of modern destination development, aiming to apply the latest strategies of exemplary destination development while considering the urban and economic dynamics of Makkah.

  • To reach the World Cup 2026 finals AlArabia Outdoor Advertising company has launched its promotional initiatives to support the Saudi Arabia national football team

    To reach the World Cup 2026 finals AlArabia Outdoor Advertising company has launched its promotional initiatives to support the Saudi Arabia national football team

    AlArabia Outdoor Advertising company has launched its promotional initiatives to support the Saudi Arabia national football team during their participation in the Asian qualifiers for the 2026 FIFA World Cup and the 2027 Asian Cup, under the slogan “With Our Green”. These initiatives will be promoted through the company’s extensive advertising network on the roads of cities across the Kingdom, ahead of the national team’s matches hosted by Saudi cities during their upcoming journey. Through this initiative, AlArabia aims to create the best supportive pathways to motivate fans to contribute to supporting the players, coaching staff, and management. Additionally, it calls on sports fans to stand by the national team and reject sports fanaticism by standing behind the “Green Falcons” in all upcoming competitions, in order to reach the World Cup finals for the seventh time in the team’s journey. Furthermore, AlArabia invites various media outlets and sports programs to continue their ongoing support to the efforts of the Saudi Arabian Football Federation in achieving the best results and successes, in light of the transformation and unlimited support for the sports sector.

  • As part of a contract for the establishment, operation, and maintenance of outdoor advertising billboards in Riyadh city, AlArabia outdoor advertisement company signed an agreement to transfer shares to Remat Al-Riyadh Development Company.

    As part of a contract for the establishment, operation, and maintenance of outdoor advertising billboards in Riyadh city, AlArabia outdoor advertisement company signed an agreement to transfer shares to Remat Al-Riyadh Development Company.

    The agreement entails the establishment, operation, and maintenance of outdoor advertising billboards in Riyadh City. Under the terms of this independent agreement, AlArabia will transfer a portion of the investment returns to Remat Al-Riyadh Development Company. This strategic agreement represents a milestone in fostering partnerships between the public and private sectors. It provides a framework to leverage investment returns and generate a positive impact on business growth. By transferring ownership shares to Remat Al-Riyadh Development Company, AlArabia aims to strengthen its ties with key stakeholders and enhance the competitiveness of both companies in the local and global markets. Mr. Mohamed AlKhereiji, CEO of AlArabia, emphasized the strategic significance of this agreement in aligning with the company’s vision of implementing innovative investment models for sustainable growth. Through this collaboration, AlArabia seeks to contribute to the national economy and elevate the maturity of its investments, in line with the Kingdom’s financial and investment system. Mr. Abdullah bin Sulaiman Abu Dawoud, CEO of Remat Al-Riyadh Development Company, highlighted their commitment to developing attractive and innovative business models through strategic partnerships. Recognizing AlArabia’s pivotal role in advancing the outdoor advertising sector, Mr. Abu Dawoud commended the company’s efforts in enhancing Riyadh’s urban landscape.

     

    It is noteworthy that AlArabia and Remat Al-Riyadh Development Company had previously signed the largest contract for investing in dedicated advertising sites across Riyadh. This initiative aimed to enhance advertising technologies, develop an efficient system for providing innovative solutions, and improve the overall quality of advertising to benefit the residents and contribute to the city’s environment. The signing of this agreement signifies a commitment from both AlArabia and Remat Al-Riyadh Development Company to nurture a fruitful partnership, achieve strategic objectives, and contribute to the continued growth and development of Riyadh within a supportive regulatory framework.

  • AlArabia Outdoor Advertising Celebrates the Launch of its Outdoor Advertising Projects in Riyadh.

    AlArabia Outdoor Advertising Celebrates the Launch of its Outdoor Advertising Projects in Riyadh.

    In the presence of several dignitaries, bank executives, and businessmen, AlArabia Outdoor Advertising celebrated on Tuesday, the launch of its future projects in the outdoor advertising sector in Riyadh, in addition to winning the exclusive investment rights for billboards at King Khalid International Airport. The celebration took place at The St. Regis Hotel in Riyadh. The ceremony included an introduction to the exclusive investment alliance between AlArabia and Saudi Artificial Intelligence Company (SCAI), one of the Public Investment Fund’s companies for the development of outdoor advertising. The alliance is in partnership with Remat Al-Riyadh Development Company for a period of ten years, with a value exceeding ten billion riyals. Additionally, the details of AlArabia’s investment in the exclusive advertising rights for King Khalid International Airport with Riyadh Airports Company were presented. During the ceremony, the guests were introduced to a visual presentation of advertising solutions and innovations in the technologies used in billboards, highlighting their competitive features. The presentation showcased the complete digital transformation of advertising assets and the launch of three sets of smart and sustainable solutions.

     

    The ceremony also witnessed the launch of the first platform of its kind in the field of analyzing the performance and real-time impact of outdoor advertising to enhance advertising content. Several initiatives and partnerships were signed with local and international design experts. Following that, a panel discussion was held where speakers exchanged important views on the future of advertising products, their future trends, and details about advertising solutions and innovations to create a competitive digital environment for the capital. The discussion also covered proposals that support this competitiveness.

  • AlArabia Outdoor Advertising Announces the Launch of a Giant 3D Screen at Kingdom Arena

    AlArabia Outdoor Advertising Announces the Launch of a Giant 3D Screen at Kingdom Arena

    AlArabia has announced the launch of a giant 3D “cube” screen at Boulevard Hall, outside the Kingdom Arena, with the aim of showcasing events and matches directly to the public in case the stadium reaches its capacity.

    This giant screen is defined by high standards of quality and clarity, equipped with the latest advanced technologies, and designed attractively to provide an exceptional viewing experience for the audience.

    This new screen represents a modern addition to AlArabia’s products, which offer continuous creative solutions aimed at providing exceptional attendance experiences for its customers and creating an attractive atmosphere to achieve its entertainment goals.

     

    It is worth mentioning that Boulevard Hall is a new area in Riyadh Season, built within 60 days with international technical and technological standards, covering an area of over 200,000 square meters and accommodating more than 40,000 visitors at once.

  • AlArabia Outdoor Advertising Alliance and SCAI have Won the Project to Establish, Operate, and Maintain Outdoor Advertising Billboards in Riyadh Proposed by Remat Al-Riyadh Development Company

    AlArabia Outdoor Advertising Alliance and SCAI have Won the Project to Establish, Operate, and Maintain Outdoor Advertising Billboards in Riyadh Proposed by Remat Al-Riyadh Development Company

    AlArabia Outdoor Advertising has announced its win in the project to establish, operate, and maintain outdoor advertising billboards in the city of Riyadh, proposed by Remat Al-Riyadh Development company. The project aims to transform Riyadh into a digital, smart, and sustainable city, ranking among the top 10 global cities. This will be achieved through an alliance with the Saudi Artificial Intelligence Company (SCAI), which is one of the companies of the Public Investment Fund.

    Through the alliance with SCAI, AlArabia aims to redefine the concept of outdoor advertising in Riyadh by harnessing artificial intelligence technologies and utilizing advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the capital within the framework of Vision 2030 goals. The objectives of this project include achieving a transformation in the outdoor advertising industry to make it more accurate and reliable, and to achieve a greater impact for advertisers by providing real-time and purposeful analytics for their advertisements.
    Additionally, it aims to deliver customized advertisements based on the audience, targeting advertising content that aligns with their objectives.

    In addition, AlArabia, in collaboration with SCAI – wholly owned by the Public Investment Fund – and with generous support from the Quality-of-Life Program, will provide the best artificial intelligence solutions and sustainable technologies that contribute to the development of Riyadh, in line with its identity and rich history. Efforts will be made to launch several new digital areas that provide integrated solutions to enhance the experience of Riyadh’s residents and visitors, such as smart medical clinics, automated public restrooms, smart office spaces, and smart bike stations.

     

    The project will include providing smart city products such as smart air purifiers to improve air quality, smart street lighting equipped with technologies like high-speed Wi-Fi network, smart seats equipped with technologies like solar panels and charging ports, and dedicated stations for drones to enable faster and safer deliveries.

    AlArabia will also work alongside SCAI to create more vibrant options that enhance positive lifestyles, such as developing and operating several pedestrian bridges to encourage a healthy lifestyle and improve the lives of citizens. Additionally, AlArabia and SCAI alliance will launch “digital applications” specifically for Riyadh, to serve as a means of connecting the city’s residents and visitors, ensuring their interaction with billboards and various smart city solutions. This project is an extension of the successes achieved by the company, including winning the bid for operating outdoor advertising in the Eastern region, as well as the bid for operating and maintaining advertising billboards at King Khalid International Airport in Riyadh.

    Through this project, SCAI aims to develop the technology sector in the Kingdom and contribute to enhancing its global position in modern technologies and artificial intelligence. This will be achieved through its internal capabilities, diverse investments, and strategic partnerships, to provide innovative solutions that support the transformation of various sectors.

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